Tuesday, July 22

Ross Bernstein's program “Wearing the Sea” is based on a critically acclaimed book he wrote, in which he interviewed more than 500 captains and coaches to answer one question: What makes the great ones great?

In this keynote session, Ross will focus on dozens of amazing leaders from the world of sports, and explain how they were able to create "buy-in" through some very unorthodox methods. Business success today is all about trust, communication, and building deeper relationships, and it's no different in sports.

Coaches have to motivate their players to not only win but to keep their jobs, so they have a lot of different tools in their toolboxes. Ross learned that there is no right way to lead, so he will share many different philosophies that sales professionals and business leaders can use to develop better relationships in the workplace.

At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just "get it." In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports, as well as from some of the biggest brands in corporate America, to show attendees how to:

• Lead with integrity to achieve success.
• Create buy-in to connect with millennials, boomers, and challenging co-workers.
• Generate momentum through leading by example and mentorship of others.
• Create a winner’s mindset to stay self-motivated through good times and bad.

On the road, he is known for his quick wit and slightly sarcastic sense of humor rooted in real-life examples and real-world knowledge which instantly improves the work environment.  

As seen on CNN, John’s time-tested techniques provide nuggets of wisdom and in-the-trenches solutions across all generations.